Broadwick Soho

A bold 5-star boutique statement in Soho

Broadwick Soho is a 5-star boutique hotel that embraces personality over convention. Its maximalist interiors, layered patterns and curated artworks create a theatrical setting that resonates with creative, fashion-forward and LGBTQ+ travellers looking for somewhere with character rather than a corporate footprint.

The atmosphere is intimate yet vibrant, with a sense of playful glamour running through the public spaces. Guests are welcomed in a relaxed, inclusive environment where individuality is part of the experience.

The heart of London's LGBTQ+ neighbourhood

The hotel sits in the middle of Soho, London's historic gay village. Old Compton Street, with its cafés, cabaret venues and legendary bars, is just a short walk away, along with the queer nightlife of Dean Street and Wardour Street.

The location is also ideal for exploring the wider city. Theatres of the West End, Carnaby Street, Covent Garden and Mayfair are all within walking distance, while Piccadilly Circus and Tottenham Court Road tube stations connect easily to the rest of London.

Rooftop, dining and lifestyle amenities

Broadwick Soho is known for its rooftop bar, a sought-after spot for cocktails with skyline views over the city's rooftops. The hotel also features dining venues with a strong design identity, where the food, music and crowd contribute to a distinctive evening ambience.

Depending on the room category, guests can expect generous bathrooms, refined fabrics and curated details. Personalised service, concierge expertise and discreet attention reflect the standards expected from a hotel of this calibre.

An ideal stay for a stylish London escape

This address is well suited to a romantic city break, a celebratory weekend with friends or a design-led solo trip. Travellers who want to be immersed in Soho's creative and LGBTQ+ energy, while retreating to a polished, characterful sanctuary, will find Broadwick Soho a fitting choice.

Questions fréquentes