49 rooms 
The Haymarket Hotel, Firmdale Hotels sets the tone for a refined London stay in the heart of Theatreland. Behind a John Nash-designed Regency facade, this 5-star address welcomes LGBTQ+ travellers with bold contemporary interiors, a celebrated indoor pool and an effortlessly stylish atmosphere. Steps from Piccadilly Circus, the West End stages and the bars of Soho, it offers a discreet yet vibrant base for a cultural city break.
In the heart of London’s theater district, the elegant Haymarket Hotel is surrounded by restaurants, bars, and is just next door to the Theater Royal. Guests can enjoy a swimming pool, gym, and a spa with a range of treatments.
Afternoon tea is served until 16:30, with delicious cakes, scones with clotted cream and jam, and a wide range of tea and coffee on the menu. Fresh, seasonal produce is used in the restaurant, and tapas is available at the bar.
A flat-screen TV, Bluetooth Bose units, and writing desk feature in each room at Haymarket Hotel. Rooms also benefit from 24-hour room service and a fully stocked mini-bar.
St James’s Park is a 5-minute walk away, and Buckingham Palace can be reached in 15 minutes on foot. The Houses of Parliament and Big Ben are all within easy walking distance.
The Haymarket Hotel, Firmdale Hotels embodies the signature style of the Firmdale collection: a confident mix of modern art, vivid colours and bespoke fabrics, layered into a 5-star setting. Inside, the design feels playful and curated rather than formal, which appeals to LGBTQ+ guests looking for character, comfort and a sense of occasion.
The atmosphere is welcoming and inclusive, equally suited to couples on a romantic getaway, solo travellers and friends gathering for a long weekend in the capital.
Located on Suffolk Place, just off Haymarket, the hotel sits between Piccadilly Circus and Trafalgar Square. The West End theatres, the National Gallery and the boutiques of Regent Street and Jermyn Street are all within walking distance, making it ideal for a culture-rich stay.
For LGBTQ+ nightlife, Soho is only a short stroll away. Old Compton Street and its surrounding lanes concentrate many of London's iconic gay bars, cabaret venues and queer-friendly cafes. Excellent transport links via Piccadilly Circus and Charing Cross stations also make the rest of the city easy to explore.
Guests can expect the polished services associated with a 5-star hotel: attentive concierge, individually designed rooms and suites, and elegant lounges where afternoon tea and cocktails feel naturally at home. According to room category, accommodation can offer generous proportions and tailored layouts suited to longer stays.
One of the hotel's most talked-about features is its striking indoor swimming pool, complemented by a wellness area, alongside an on-site bar and restaurant where the kitchen leans into seasonal British cooking. A private screening room may also be available for guests seeking a more intimate experience.
The Haymarket Hotel, Firmdale Hotels is particularly well suited to a theatre-focused weekend, a shopping escape or a discerning business trip. LGBTQ+ travellers will appreciate the combination of a central, walkable location, a design-led environment and the relaxed sophistication that defines this corner of central London.
| Room type | Sleeps | |
|---|---|---|
Luxury Room32m²1 King bed(s) TV Air conditioning Private bathroom | Search availabilities with your dates for this hotel | |
Deluxe Room39m²1 King bed(s) TV Air conditioning Private bathroom | Search availabilities with your dates for this hotel | |
Luxury Junior Suite45m²1 King bed(s) TV Air conditioning Private bathroom | Search availabilities with your dates for this hotel | |
Deluxe Junior Suite48m²1 King bed(s) TV Air conditioning Private bathroom | Search availabilities with your dates for this hotel | |
One-Bedroom Suite86m²Room 1 : 1 King bed(s) TV Air conditioning Private bathroom | Search availabilities with your dates for this hotel | |
Junior Suite with Terrace84m²1 King bed(s) TV Air conditioning Private bathroom | Search availabilities with your dates for this hotel | |
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General
Food & Drink
Entertainment & Family Services
ActivitiesInternet
ServicesPool and SpaPlease note that the Superior Double Room and Luxury Double Room cannot accommodate extra beds or cots.
We are serving afternoon tea daily from 12:00 to 16:45.
The property does not have iPod docking stations in any rooms. They have a stereo Bluetooth speaker in the rooms and suitesPlease inform of your expected arrival time in advance. You can use the Special Requests box when booking, or contact the property directly using the contact details in your confirmation.
Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
