99 rooms 
The Soho Hotel, Firmdale Hotels offers a 5-star London escape tucked into one of the city's most vibrant LGBTQ+ neighbourhoods. Behind a discreet façade on a quiet Soho lane, the property combines bold British design, generous comfort and an effortlessly welcoming atmosphere. Travellers looking for a stylish base close to gay bars, theatres and Covent Garden will find here a refined retreat where individuality is celebrated and every detail is designed for a memorable stay.
Located 5 minutes’ walk from Oxford Street, The Soho Hotel features a fully equipped gym with an on-site personal trainer available. Piccadilly Circus and Leicester Square are within a 10-minute walk of the hotel, as well as many tube stations.
A selection of London's best restaurants and bars, cafés, theaters and nightlife are within walking distance of the hotel, as well as the historic area of Soho Square which features a park and garden.
Each air-conditioned room at The Soho includes a flat-screen TV, fully stocked mini-bar. An private bathroom is also provided. Guests can also make use of a beauty treatment room, which offers full body massage, facials and manicures.
Modern European cuisine is served in the on-site restaurant, which also offers a breakfast menu and afternoon tea. A relaxing drink can be enjoyed in the award-winning bar.
The Soho Hotel, Firmdale Hotels embodies the signature aesthetic of the Firmdale group: vivid colours, original artworks and a layered, eclectic decor that feels personal rather than corporate. As a 5-star address, it pairs polished service with a relaxed, creative spirit that resonates strongly with LGBTQ+ guests seeking character over conformity.
The atmosphere is welcoming and inclusive, suited to couples on a romantic getaway, friends sharing a long weekend or solo travellers who appreciate refined surroundings. Each room is individually designed, so the experience feels intimate and distinctive throughout the stay.
The hotel sits on a peaceful side street just steps from Old Compton Street, the historic core of London's gay scene. Bars, cabaret venues, cafés and clubs are within easy walking distance, making it simple to explore the neighbourhood by night and return quickly to a calm, well-insulated address.
Beyond Soho itself, guests are perfectly placed to reach Covent Garden, Piccadilly Circus, the West End theatres and Mayfair on foot. Tottenham Court Road, Leicester Square and Piccadilly Circus underground stations are all nearby, opening up the rest of London with ease.
The property is known for its generous public spaces, including elegant lounges, a refined restaurant and bar serving modern British cuisine, and a private screening room often used for film events. Depending on room category, guests may enjoy spacious suites, sitting areas and views over the surrounding rooftops.
The Soho Hotel, Firmdale Hotels is a natural choice for a design-led weekend, a special anniversary or a longer cultural escape combining theatre, gastronomy and nightlife. Its central location and refined comfort also make it a strong option for LGBTQ+ business travellers wanting a residential feel close to media, advertising and creative offices.
| Room type | Sleeps | |
|---|---|---|
Superior Room27m²1 Queen bed(s) TV Air conditioning Private bathroom Flat-screen TV | Search availabilities with your dates for this hotel | |
Deluxe Room48m²1 King bed(s) TV Air conditioning Private bathroom Flat-screen TV | Search availabilities with your dates for this hotel | |
Luxury Room41m²1 King bed(s) TV Air conditioning Private bathroom Flat-screen TV | Search availabilities with your dates for this hotel | |
Luxury Junior Suite49m²1 King bed(s) TV Air conditioning Private bathroom Flat-screen TV | Search availabilities with your dates for this hotel | |
Soho Suite135m²1 King bed(s) TV Air conditioning Private bathroom Flat-screen TV | Search availabilities with your dates for this hotel | |
Luxury Penthouse Suite70m²Room 1 : 1 Sofa bed Room 2 : 1 King bed(s) TV Air conditioning Private bathroom Flat-screen TV | Search availabilities with your dates for this hotel | |
Two-Bedroom Suite264m²1 King bed(s) TV Air conditioning Private bathroom Flat-screen TV | Search availabilities with your dates for this hotel | |
Deluxe Junior Suite54m²1 King bed(s) TV Air conditioning Private bathroom Flat-screen TV | Search availabilities with your dates for this hotel | |
Deluxe Penthouse Suite97m²Room 1 : 1 Sofa bed Room 2 : 1 King bed(s) TV Air conditioning Private bathroom Flat-screen TV | Search availabilities with your dates for this hotel | |
One-Bedroom Suite70m²1 King bed(s) TV Air conditioning Private bathroom Flat-screen TV | Search availabilities with your dates for this hotel | |
Deluxe Double Room with Balcony48m²1 King bed(s) TV Air conditioning Private bathroom Flat-screen TV | Search availabilities with your dates for this hotel | |
Suite170m²Room 1 : 1 King bed(s) Room 2 : 1 Sofa bed Room 3 : 1 King bed(s) TV Air conditioning Private bathroom Flat-screen TV | Search availabilities with your dates for this hotel | |
Suite with Terrace264m²Room 1 : 1 King bed(s) Room 2 : 1 Sofa bed TV Air conditioning Private bathroom Flat-screen TV | Search availabilities with your dates for this hotel | |
Two-Bedroom Suite97m²Room 1 : 1 King bed(s) Room 2 : 1 Sofa bed Room 3 : 1 King bed(s) TV Air conditioning Private bathroom Flat-screen TV | Search availabilities with your dates for this hotel | |
Two-Bedroom Suite100m²Room 1 : 1 King bed(s) Room 2 : 1 King bed(s) Room 3 : 1 Sofa bed TV Air conditioning Private bathroom Flat-screen TV | Search availabilities with your dates for this hotel | |
Three-Bedroom Suite130m²Room 1 : 1 King bed(s) Room 2 : 1 King bed(s) Room 3 : 1 King bed(s) Room 4 : 1 Sofa bed TV Air conditioning Private bathroom Flat-screen TV | Search availabilities with your dates for this hotel | |
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Entertainment & Family ServicesFood & drink safetyInternetSafety & securityPlease note, extra beds and cribs can only be accommodated in the following room types: Deluxe Double Room, Luxury Junior Suite and Deluxe Junior Suite.Please inform of your expected arrival time in advance. You can use the Special Requests box when booking, or contact the property directly using the contact details in your confirmation.
Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
