The Standard London

A 5-star design hotel with an inclusive London spirit

The Standard London is a 5-star property known for its expressive design, playful atmosphere and warm, open-minded service. The brand has long been associated with creative communities and LGBTQ+ travellers, and the London outpost continues that spirit with a relaxed, come-as-you-are vibe that suits couples, solo guests and groups of friends alike.

Behind its retro-futuristic façade, the hotel mixes vintage references with contemporary art, bespoke furniture and bold colour. Rooms vary in size and style, and according to the category may offer terraces, bathtubs by the window or sweeping views over St Pancras and the London skyline.

King's Cross location, close to Soho and Eurostar

The hotel sits in King's Cross, directly opposite St Pancras International and a short walk from King's Cross station. This makes it an ideal base for travellers arriving by Eurostar from Paris, Brussels or Amsterdam, or connecting onwards across the UK by train.

From the front door, the Underground network puts the rest of the city within easy reach. Soho, with its long-standing LGBTQ+ bars, cabaret venues and queer-friendly restaurants around Old Compton Street, is only a few minutes away by tube, while Shoreditch and the South Bank are equally accessible for a full London experience.

Rooftop bar, restaurants and signature features

Dining and drinking are central to the experience. The Standard London is home to several restaurants and bars, including a rooftop venue offering panoramic views over St Pancras and central London, perfect for sunset cocktails or a late-night drink in good company.

• Rooftop bar and restaurant with skyline views
• Multiple dining concepts within the hotel
• Library lounge and social spaces for guests
• Iconic external lift connecting the lobby to the upper floors

Service is attentive without being formal, and the public areas are designed to be lived in, encouraging guests to linger over breakfast, work from a quiet corner or meet friends for dinner.

Ideal for city breaks, culture and weekends à deux

The Standard London suits a wide range of stays, from a long weekend focused on London's museums and galleries — the British Library and the Francis Crick Institute are next door — to a romantic city break with rooftop dinners and late nights in Soho. Its blend of design credentials, central location and inclusive atmosphere makes it a confident pick for LGBTQ+ travellers who want a memorable London address.